343 units · 1556 NW 110th Ave · RangeWater PM · Data through: 9/27/26
Occupied & Leased
191 / 343
55.7% leased · 44.3% exposure
Leased (signed)
28
+ 163 occupied = 191 total
Available
149
of 339 rentable (4 excluded)
Gap to 75% leased
67
target 258 units · now 55.7%
Days since TCO
199
TCO 3/12/26
Avg leased rent
$2,902
$3.20/sf · vs property $3.07/sf
Reporting note:4 model units excluded from rentable inventoryHeadline = Occupied & Leased. Rent roll captures only "Vacant Rented Not Ready"; occupied units roll off once active.
Source triage — Occupied & Leased reconciliation
Drift (rent roll − box score): -159 occ · -16 leased · -175 total — expected when snapshots are different days
Source
As of
Occupied
Leased
Total
Box Score
09/27/2026
163
28
191
Rent Roll
09/27/2026 04:54 PM EDT
4
12
16
DAR
9/27
—
—
190
Weighted Avg Leased Rents by Unit Type
Unit Type
Leased / Occ
Avg Size
Leased Rent
Rent PSF
1x1
9
751
$2,548
$3.39
1x1D
2
847
$2,855
$3.37
2x2
3
1,074
$3,228
$3.00
3x2D
2
1,422
$4,050
$2.85
Total Leased / Occ
16
907
$2,902
$3.20
Total Property / Budget
343
982
$3,018
$3.07
Filtered to leased/occupied units (Vacant Rented Ready/Not Ready, Occupied No Notice, Notice Rented), one row per unit, weighted avg rent ÷ avg size. Uses Market Rent per unit — RangeWater dropped the charge-code detail from the rent roll export on 6/24, so signed base rent (excl. pet/parking/utility add-ons) is no longer in the source; Market Rent is the only rent field populated for all leased units. Source: rent roll as of 09/27/2026 04:54 PM EDT. Property baseline is the static budget (343 units, 982 sf, $3,018, $3.07/sf).
Affects trajectory, daily tour activity, and lead generation charts. Stocks (trajectory) use end-of-period values; flows sum within each period.
Lease-up trajectory · 3/12 – 9/28/26
Total Occupied & Leased10% target (34)15% target (51)20% target (68)
Continuous daily axis. Targets at floor(343 × percentage). Concession band per period is colored by the regime in effect at the end of that period (so weekly/monthly views aggregate to a single dominant color). 4/22+ from DARs; earlier dates from box scores and inferred net activity.
Funnel conversion · 4/15 – 4/27 (13 days)
New leads
263
100%
Tours completed
78
30% of leads
Applications
~30
38% of tours
Net new leases
16
53% of apps
Tours = scheduled + walk-ins. Net leases reflects 28 → 44 over the period. Lead-to-lease all-in: ~6.1%.
Daily traffic
Traffic (incl. virtual tours)
DAR row 14 (Traffic). Pre-4/28 dates derived from prior tour-type splits summed.
Daily lease activity
Gross leasesCancellations / denials
DAR rows 15 + 16. Net leases (= Gross − Cancel) shown in the separate chart below.
Unit-mix detail
Unit-mix velocity
Leased (signed)AvailableExcluded
Leased = "Vacant Rented Not Ready" on rent roll (signed leases waiting move-in). Excluded = employee + model units. Bars sum to total inventory of each mix.
Unit-mix breakdown
Mix
Total
Excl
Rent.
Occ
Leased
Occ + Leased
Avail.
Lsd %
Avg rent
$/sf
Studio (Aster)
11
1
10
6
0
6
5
60.0%
$0
$0.00
1BR (Zinnia)
115
1
114
64
17
81
31
71.1%
$2,548
$3.39
1BR + Den (Zinnia K)
31
1
30
26
3
29
2
96.7%
$2,855
$3.37
2BR (Cosmos)
130
1
129
32
6
38
91
29.5%
$3,228
$3.00
2BR + Den (Cosmos M/N)
28
0
28
19
1
20
8
71.4%
$0
$0.00
3BR (Lavender)
28
0
28
16
1
17
12
60.7%
$4,050
$2.85
Total
343
4
339
163
28
191
149
56.3%
$2,902
$3.20
Per-mix counts derived from the rent roll (as of 09/27/2026 04:54 PM EDT) — total here may trail the headline (which uses the freshest DAR) by a few units between rent-roll refreshes. Property baseline (all 343 units): avg rent $3,018 · $3.07/sf. Leased rents tracking at $3.20/sf — 4.2% vs budget.
Daily net leases
Net leasesNet cancellations
Lead source mix
Drive ByProperty WebsiteZillowOther
Leasing Agent Performance
Source: RangeWater monthly marketing review — "Tour-Lease by Agent" (June 2026 – August 2026).
Apps Completed = applications the agent took that month; Apps Approved = applications the agent got through screening that month.
Per-month columns show apps completed.
Leasing Agent
June
July
August
Apps Completed
Apps Approved
① Gonzalez, Lloyd
20
14
26
60
51
② Arencibia, Ivexi
10
22
16
48
36
③ Corso, Claudette
4
5
6
15
14
Zuniga, Juliana
10
1
0
11
1
Ramos, Maggie
2
2
2
6
5
Buell, Elisa
0
0
0
0
0
Madera, Norelis
0
—
—
0
0
Team total
46
44
50
140
107
Elise, Meet (LeasingAI)
1
0
0
1
1
① ② ③ = top-3 producers by apps completed. System rows (LeasingAI bot, House, Not Assigned) shown separately in grey — not team members.
Completed and Approved are independent monthly counts (an app completed one month may be approved the next), so they're shown as two separate productivity measures rather than a ratio.
Move-ins
Moved in to date
4
rent roll as of 09/27/2026
Signed, not yet moved in
28
box score 09/27/2026
Occupied + Leased
191
of 343 units
Peak move-in month
September
4 move-ins
Move-ins by month
Move-ins by unit type
Recent move-ins (latest 25)
Unit
Resident
Unit type
Move-in
1-502
Rodriguez, Genesis
1BR + Den (Zinnia K)
9/25/26
1-740
Antigua, Yubelkis
3BR (Lavender)
9/24/26
1-110
Inda regueira, Ricardo
2BR (Cosmos)
9/18/26
1-545
Mejia Baez, Karla
1BR (Zinnia)
9/16/26
Source: daily Entrata rent roll — each occupied unit's actual Move-In date (as of 09/27/2026). "Signed, not yet moved in" (28) is from the box score; the rent roll doesn't carry a move-in date for not-yet-occupied leases, so a forward move-in schedule isn't shown here (the RangeWater "Projected Move-ins" feed that supplied it stopped after April).
Leased rent by floor plan (weighted)
Code
Mix
Leases
Avg sqft
Avg leased rent
$/sf
A3
1BR (Zinnia)
3
738
$2,630
$3.56
A4
1BR (Zinnia)
1
612
$2,555
$4.17
A5
1BR (Zinnia)
1
725
$2,690
$3.71
A7
1BR (Zinnia)
1
777
$2,615
$3.37
A8
1BR (Zinnia)
3
809
$2,553
$3.16
AD1
1BR + Den (Zinnia K)
2
847
$2,938
$3.47
B2
2BR (Cosmos)
1
1,000
$3,155
$3.15
B4
2BR (Cosmos)
1
1,018
$3,385
$3.33
B9
2BR (Cosmos)
1
1,205
$3,400
$2.82
C1
3BR (Lavender)
2
1,422
$4,163
$2.93
Weighted total (16 leases)
16
907
$2,972
$3.28
Weighted by lease count. Source: rent roll (Vacant Rented Not Ready). 2 occupied units (already moved in) not included here — they roll off rent roll once active.
Recent leased units (rent roll · top 15)
Bldg-Unit
FP
Mix
SQFT
Resident
Rent
$/sf
1-110
B4
2BR (Cosmos)
1,018
Inda regueira, Ricardo
$3,385
$3.33
1-502
AD1
1BR + Den (Zinnia K)
847
Rodriguez, Genesis
$2,905
$3.43
1-545
A4
1BR (Zinnia)
612
Mejia Baez, Karla
$2,555
$4.17
1-740
C1
3BR (Lavender)
1,422
Antigua, Yubelkis
$4,180
$2.94
1-214
B2
2BR (Cosmos)
1,000
Hernandez Guarisma, Daniel
$3,155
$3.15
1-233
A8
1BR (Zinnia)
809
Alvarez, Jose
$2,635
$3.26
1-325
C1
3BR (Lavender)
1,422
Henao Morales, Carolina
$4,145
$2.91
1-338
A8
1BR (Zinnia)
809
Vila, Jose
$2,364
$2.92
1-522
A3
1BR (Zinnia)
738
Perez, Jose
$2,610
$3.54
1-532
A3
1BR (Zinnia)
738
Eguiguren, Vanessa
$2,610
$3.54
1-534
A7
1BR (Zinnia)
777
Diaz Oramas, Eyglin
$2,615
$3.37
1-538
A8
1BR (Zinnia)
809
Ochoa, Maria
$2,660
$3.29
1-543
A5
1BR (Zinnia)
725
Sterrantino, Rashel
$2,690
$3.71
1-715
AD1
1BR + Den (Zinnia K)
847
Hayes, Daelin
$2,970
$3.51
1-728
B9
2BR (Cosmos)
1,205
Cancian, Cristina
$3,400
$2.82
Source: rent roll (data as of 09/27/2026 04:54 PM EDT). Showing top 15 of 16 leased units. All currently in "Vacant Rented Not Ready" status (signed but not moved in).
Financial Performance
YTD Operating Revenue
$790,831
8 months reported · pre-stabilization (no rent yet)
YTD Total OpEx
$778,398
$97,300 / mo avg
YTD NOI
$12,433
lease-up burn — turns positive once revenue scales
YTD Net Loss
$-72,770
incl. $-85,203 non-operating
Latest month
Aug 2026
Source: Atala Reporting (01.26-06.26)
Monthly P&L
Line item
Jan 2026
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026
Aug 2026
YTD
Operating Revenue
$0
$1,150
$8,200
$18,836
$85,740
$141,929
$245,917
$289,059
$790,831
Operating Expenses:
Property Payroll
$7,583
$14,396
$25,318
$46,350
$24,474
$67,174
$64,313
$50,511
$300,120
Advertising & Marketing
$0
$3,735
$21,899
$12,994
$19,387
$25,746
$25,754
$29,151
$138,667
General & Administrative
$594
$12,996
$8,754
$7,363
$13,110
$9,689
$12,265
$14,260
$79,033
Total Operating Expenses
$14,629
$41,128
$65,972
$81,258
$113,882
$156,912
$152,407
$152,210
$778,398
Net Operating Income (Loss)
$-14,629
$-39,978
$-57,772
$-62,422
$-28,142
$-14,983
$93,510
$136,849
$12,433
Non-Operating Income/(Expense)
$-7,800
$-10,328
$7,265
$-1,469
$-45,826
$-10,841
$-13,582
$-2,622
$-85,203
Net Income / (Loss)
$-22,429
$-50,306
$-50,506
$-63,891
$-73,968
$-25,824
$79,928
$134,226
$-72,770
Source: Atala Reporting (01.26-06.26). Each column = that month's PTD; YTD column = running total from the latest statement.
Monthly OpEx breakdown
Property PayrollMarketingG&A
NOI & Net Loss trend
NOI (loss)Net Income/(Loss)
Actual vs PM Budget vs Owner Proforma
Calendar anchor: Jan 2026 = M1 across all three streamsPM Budget: RangeWater Lease-Up M1-M12 Proforma (06/27/25)Owner Proforma: BP v18 P1 MCF (Jan 2026 = col 37 / M30 of model)
Apples-to-apples adjustment: Actual OpEx + NOI in this section include imputed Insurance + Property Taxes at the same monthly rate as the Owner Proforma (RangeWater hasn't booked those costs yet — first tax assessment and insurance billing aren't posted, but they're inevitable). PM Budget's Insurance + Taxes were blank in the M1-M12 file and likewise use the BP's monthly values, so all three streams carry identical T&I. The standalone Monthly P&L table above shows raw actuals as RangeWater reported them. Actual data extends through Aug 2026; budget/proforma lines extend through Dec 2026.
Annualization: sum of last N reported months × (12/N). Budget streams aligned to the same months as actuals (apples-to-apples).
Line item
Actual
PM Budget
Δ vs PM
Owner Proforma
Δ vs BP
Revenue
—
—
—
—
—
Payroll
—
—
—
—
—
Repairs & Maintenance
—
—
—
—
—
Marketing / Advertising
—
—
—
—
—
Contracted Services
—
—
—
—
—
Turnover / Make-Ready
—
—
—
—
—
Utilities
—
—
—
—
—
General & Admin
—
—
—
—
—
Management Fee
—
—
—
—
—
Replacement Reserves
—
—
—
—
—
Controllable OpEx
—
—
—
—
—
Controllable NOI
—
—
—
—
—
Insurance
—
—
—
—
—
Real Estate Taxes
—
—
—
—
—
Total Operating Expenses
—
—
—
—
—
Net Operating Income (NOI)
—
—
—
—
—
Debt Service
—
—
—
—
—
Non-Operating Income / (Expense)
—
—
—
—
—
Net Income / (Loss)
—
—
—
—
—
PM Budget and Actuals share the same Insurance ($411,600/yr) and Real Estate Taxes ($313,702/yr based on 2025 TRIM). Owner Proforma keeps its own (higher) BP-derived T&I. BP doesn't break out controllable categories — payroll/marketing/etc. show "—" for that stream. Debt Service is currently $0 (loan not yet funding). Net Income = NOI − Debt Service + Non-Operating.
Marketing — Aug 2026
Source: RangeWater Strategic Marketing (Rachel Stevenson, Hyly.AI report).
· Download full PDF
End of Period Occupancy
40.5%
Budgeted 51.6% · 30-day exposure 46.6%
Next-Period Occupancy Goal
56.00%
319 leads · 80 tours · 37 leases needed
Lead Funnel — Conversion
Window:
Funnel volume by month
Conversion rates by month
Lead Funnel — Volume
Cost per Contact
Top Spend Sources
No data parsed.
Top Lead Sources (by Created Contacts)
No data parsed.
Top Lead Sources (by 1st Toured)
No data parsed.
Recent Updates
Initiated final "free" internal email blast campaign with SEM provider
Used "fall into savings" messaging, should deploy week of 9/7
Insights:
Using updated API data, leads & traffic attributed to AI sources is higher than reported in the PMS
6 leads, 2 traffic, 1 gross lease (0 net)
Chatgpt credited as the 8th highest referral source for new website users, with engagement rate nearly double benchmark at 83%
Key events increased 105% from all sources, indicating high-intent prospects are interested in our product, or that comps began to back down from
aggressive Summer spend in August
High quality traffic from all sources, all ILS delivered net applications in August
Realtor referral fee and/or resident referral fee is not included in total CPLL- 1 net lease attributed from each source
Apartment List delivering 1 lease/month on average. Consider reducing PPL (lead volume will decrease dramatically but traffic & leases may not suffer as market softens in Q4)
Leads & tours remain steady compared to July despite market softening after back-to-school season. Tour/lease conversion continues to improve
Recommendations
N/A- no changes to strategy needed at this time
Ongoing recommendation from SEM provider to increase investment in top-of-funnel (brand awareness) campaigns, recommending to table this due to August performance
End of Period Occupancy: Occupied 40.5% | Budgeted Occupancy: 51.6% | 30 Day Exposure: 46.6%
Monthly Marketing-ReviewAtala Apartments (5) - August 2026
Refreshed monthly. Going forward Rachel will add: 30/month leasing goal, denial ratio, and lead/tour & tour/lease conversion ratios.
Costar photos & virtual tours pending addition to the gallery; SEO/GEO opportunities to follow.
Concessions
Source: Entrata "Atala Concession Burn Off" · data as of 05/13/2026 · 2026-05-13__Atala Concession Burn Off 05132026.xlsx
Total Concessions Committed
$193,571
across 34 leases · $5,693 avg per lease
Burned Off So Far
$5,308
2.7% of total · already hit P&L
Remaining to Burn
$188,263
future rent reductions over remaining lease terms
Recurring vs One-Time
$44,100 / $149,471
22.8% recurring · 77.2% one-time
Read: One-time concessions ($149,471, 77.2% of total) hit revenue at move-in.
Recurring concessions ($44,100, 22.8%) amortize monthly over each lease term — so $-108/mo per impacted lease is the rough hit, but the actual monthly burn depends on lease start dates.
$5,308 has already burned off (2.7% of the program).
By Lease Status
Status
Leases
Total Concession
Remaining
Burned
Applicant
5
$24,580
$24,580
$0
Future
15
$79,551
$79,551
$0
Current
14
$89,440
$84,133
$5,308
Top Concessions (sorted by total $)
Unit
Resident
Status
Move-In
Term
Total $
Remaining $
Breakdown
1-206
Ramos, Maggie
Current
2026-04-25
12 months
$22,017
$18,795
$22,017 recurring
1-106
Ramirez, Eric
Future
2026-05-28
15 months
$9,931
$9,931
$5,153 recurring + $4,778 one-time
1-237
Cordoba, Paola
Current
2026-04-24
12 months
$9,880
$8,400
$9,880 recurring
1-425
Manzanares, Giselle
Future
2026-05-28
15 months
$8,220
$8,220
$8,220 one-time
1-806
Gonzalez, Lloyd
Current
2026-05-09
7 months
$7,874
$7,330
$7,874 one-time
1-606
Obregon, Edgardo
Current
2026-05-05
15 months
$7,322
$7,310
$7,322 one-time
1-207
Rivera, Linette
Future
2026-06-05
15 months
$7,050
$7,050
$7,050 recurring
1-704
Tortolani, Gaetano
Future
2026-07-24
15 months
$6,720
$6,720
$6,720 one-time
1-105
Pena, Abraham
Applicant
2026-06-19
13 months
$5,590
$5,590
$5,590 one-time
1-215
Serrano Aguilar, Claudia
Current
2026-05-01
13 months
$5,520
$5,520
$5,520 one-time
1-505
Hernandez Franceschi, Arnaldo
Future
2026-07-10
15 months
$5,460
$5,460
$5,460 one-time
1-807
Garcia, Marisel
Current
2026-05-01
15 months
$5,415
$5,415
$5,415 one-time
1-730
Guzman, Daniel
Future
2026-06-11
15 months
$5,400
$5,400
$5,400 one-time
1-607
Grullon, Joel
Future
2026-05-25
12 months
$5,325
$5,325
$5,325 one-time
1-218
Rosado, Grace
Future
2026-05-25
12 months
$5,318
$5,318
$5,318 one-time
1-234
Casas, David
Applicant
2026-07-20
15 months
$5,205
$5,205
$5,205 one-time
1-434
Reiche, Ryan
Applicant
2026-07-06
15 months
$5,180
$5,180
$5,180 one-time
1-413
Goncalves, Andreina
Current
2026-05-11
12 months
$5,093
$5,093
$5,093 one-time
1-324
Patel, Dipeshkumar
Applicant
2026-05-25
13 months
$5,080
$5,080
$5,080 one-time
1-213
santacruz quiroga, Ruben
Future
2026-05-26
15 months
$5,070
$5,070
$5,070 one-time
Showing top 20 of 34 leases with concessions.
Current = moved in. Future = signed, scheduled to move in. Applicant = in approval pipeline.