Atala — asset management dashboard

343 units · 1556 NW 110th Ave · RangeWater PM · Data through: 9/27/26
Occupied & Leased
191 / 343
55.7% leased · 44.3% exposure
Leased (signed)
28
+ 163 occupied = 191 total
Available
149
of 339 rentable (4 excluded)
Gap to 75% leased
67
target 258 units · now 55.7%
Days since TCO
199
TCO 3/12/26
Avg leased rent
$2,902
$3.20/sf · vs property $3.07/sf
Reporting note: 4 model units excluded from rentable inventory Headline = Occupied & Leased. Rent roll captures only "Vacant Rented Not Ready"; occupied units roll off once active.
Source triage — Occupied & Leased reconciliation
Drift (rent roll − box score): -159 occ · -16 leased · -175 total — expected when snapshots are different days
SourceAs ofOccupiedLeasedTotal
Box Score 09/27/2026 163 28 191
Rent Roll 09/27/2026 04:54 PM EDT 4 12 16
DAR 9/27 — — 190

Weighted Avg Leased Rents by Unit Type

Unit Type Leased / Occ Avg Size Leased Rent Rent PSF
1x1 9 751 $2,548 $3.39
1x1D 2 847 $2,855 $3.37
2x2 3 1,074 $3,228 $3.00
3x2D 2 1,422 $4,050 $2.85
Total Leased / Occ 16 907 $2,902 $3.20
Total Property / Budget 343 982 $3,018 $3.07
Filtered to leased/occupied units (Vacant Rented Ready/Not Ready, Occupied No Notice, Notice Rented), one row per unit, weighted avg rent ÷ avg size. Uses Market Rent per unit — RangeWater dropped the charge-code detail from the rent roll export on 6/24, so signed base rent (excl. pet/parking/utility add-ons) is no longer in the source; Market Rent is the only rent field populated for all leased units. Source: rent roll as of 09/27/2026 04:54 PM EDT. Property baseline is the static budget (343 units, 982 sf, $3,018, $3.07/sf).
Affects trajectory, daily tour activity, and lead generation charts. Stocks (trajectory) use end-of-period values; flows sum within each period.

Lease-up trajectory · 3/12 – 9/28/26

Total Occupied & Leased 10% target (34) 15% target (51) 20% target (68)
Concession period: 4 weeks free (3/12 – 3/19) 6 weeks free (3/20 – 4/22) 2 months free (4/23 onward)
Continuous daily axis. Targets at floor(343 × percentage). Concession band per period is colored by the regime in effect at the end of that period (so weekly/monthly views aggregate to a single dominant color). 4/22+ from DARs; earlier dates from box scores and inferred net activity.

Funnel conversion · 4/15 – 4/27 (13 days)

New leads
263
100%
Tours completed
78
30% of leads
Applications
~30
38% of tours
Net new leases
16
53% of apps
Tours = scheduled + walk-ins. Net leases reflects 28 → 44 over the period. Lead-to-lease all-in: ~6.1%.

Daily traffic

Traffic (incl. virtual tours)
DAR row 14 (Traffic). Pre-4/28 dates derived from prior tour-type splits summed.

Daily lease activity

Gross leases Cancellations / denials
DAR rows 15 + 16. Net leases (= Gross − Cancel) shown in the separate chart below.

Unit-mix detail

Unit-mix velocity

Leased (signed) Available Excluded
Unit mix velocity.
Leased = "Vacant Rented Not Ready" on rent roll (signed leases waiting move-in). Excluded = employee + model units. Bars sum to total inventory of each mix.

Unit-mix breakdown

Mix Total Excl Rent. Occ Leased Occ + Leased Avail. Lsd % Avg rent $/sf
Studio (Aster) 11 1 10 6 0 6 5 60.0% $0 $0.00
1BR (Zinnia) 115 1 114 64 17 81 31 71.1% $2,548 $3.39
1BR + Den (Zinnia K) 31 1 30 26 3 29 2 96.7% $2,855 $3.37
2BR (Cosmos) 130 1 129 32 6 38 91 29.5% $3,228 $3.00
2BR + Den (Cosmos M/N) 28 0 28 19 1 20 8 71.4% $0 $0.00
3BR (Lavender) 28 0 28 16 1 17 12 60.7% $4,050 $2.85
Total 343 4 339 163 28 191 149 56.3% $2,902 $3.20
Per-mix counts derived from the rent roll (as of 09/27/2026 04:54 PM EDT) — total here may trail the headline (which uses the freshest DAR) by a few units between rent-roll refreshes. Property baseline (all 343 units): avg rent $3,018 · $3.07/sf. Leased rents tracking at $3.20/sf — 4.2% vs budget.

Daily net leases

Net leases Net cancellations

Lead source mix

Drive By Property Website Zillow Other

Leasing Agent Performance

Source: RangeWater monthly marketing review — "Tour-Lease by Agent" (June 2026 – August 2026). Apps Completed = applications the agent took that month; Apps Approved = applications the agent got through screening that month. Per-month columns show apps completed.
Leasing Agent JuneJulyAugust Apps Completed Apps Approved
① Gonzalez, Lloyd 201426 60 51
② Arencibia, Ivexi 102216 48 36
③ Corso, Claudette 456 15 14
Zuniga, Juliana 1010 11 1
Ramos, Maggie 222 6 5
Buell, Elisa 000 0 0
Madera, Norelis 0—— 0 0
Team total 464450 140 107
Elise, Meet (LeasingAI) 100 1 1
① ② ③ = top-3 producers by apps completed. System rows (LeasingAI bot, House, Not Assigned) shown separately in grey — not team members. Completed and Approved are independent monthly counts (an app completed one month may be approved the next), so they're shown as two separate productivity measures rather than a ratio.

Move-ins

Moved in to date
4
rent roll as of 09/27/2026
Signed, not yet moved in
28
box score 09/27/2026
Occupied + Leased
191
of 343 units
Peak move-in month
September
4 move-ins

Move-ins by month

Move-ins by month.

Move-ins by unit type

Move-ins by unit type.

Recent move-ins (latest 25)

Unit Resident Unit type Move-in
1-502 Rodriguez, Genesis 1BR + Den (Zinnia K) 9/25/26
1-740 Antigua, Yubelkis 3BR (Lavender) 9/24/26
1-110 Inda regueira, Ricardo 2BR (Cosmos) 9/18/26
1-545 Mejia Baez, Karla 1BR (Zinnia) 9/16/26
Source: daily Entrata rent roll — each occupied unit's actual Move-In date (as of 09/27/2026). "Signed, not yet moved in" (28) is from the box score; the rent roll doesn't carry a move-in date for not-yet-occupied leases, so a forward move-in schedule isn't shown here (the RangeWater "Projected Move-ins" feed that supplied it stopped after April).

Leased rent by floor plan (weighted)

Code Mix Leases Avg sqft Avg leased rent $/sf
A3 1BR (Zinnia) 3 738 $2,630 $3.56
A4 1BR (Zinnia) 1 612 $2,555 $4.17
A5 1BR (Zinnia) 1 725 $2,690 $3.71
A7 1BR (Zinnia) 1 777 $2,615 $3.37
A8 1BR (Zinnia) 3 809 $2,553 $3.16
AD1 1BR + Den (Zinnia K) 2 847 $2,938 $3.47
B2 2BR (Cosmos) 1 1,000 $3,155 $3.15
B4 2BR (Cosmos) 1 1,018 $3,385 $3.33
B9 2BR (Cosmos) 1 1,205 $3,400 $2.82
C1 3BR (Lavender) 2 1,422 $4,163 $2.93
Weighted total (16 leases) 16 907 $2,972 $3.28
Weighted by lease count. Source: rent roll (Vacant Rented Not Ready). 2 occupied units (already moved in) not included here — they roll off rent roll once active.

Recent leased units (rent roll · top 15)

Bldg-Unit FP Mix SQFT Resident Rent $/sf
1-110 B4 2BR (Cosmos) 1,018 Inda regueira, Ricardo $3,385 $3.33
1-502 AD1 1BR + Den (Zinnia K) 847 Rodriguez, Genesis $2,905 $3.43
1-545 A4 1BR (Zinnia) 612 Mejia Baez, Karla $2,555 $4.17
1-740 C1 3BR (Lavender) 1,422 Antigua, Yubelkis $4,180 $2.94
1-214 B2 2BR (Cosmos) 1,000 Hernandez Guarisma, Daniel $3,155 $3.15
1-233 A8 1BR (Zinnia) 809 Alvarez, Jose $2,635 $3.26
1-325 C1 3BR (Lavender) 1,422 Henao Morales, Carolina $4,145 $2.91
1-338 A8 1BR (Zinnia) 809 Vila, Jose $2,364 $2.92
1-522 A3 1BR (Zinnia) 738 Perez, Jose $2,610 $3.54
1-532 A3 1BR (Zinnia) 738 Eguiguren, Vanessa $2,610 $3.54
1-534 A7 1BR (Zinnia) 777 Diaz Oramas, Eyglin $2,615 $3.37
1-538 A8 1BR (Zinnia) 809 Ochoa, Maria $2,660 $3.29
1-543 A5 1BR (Zinnia) 725 Sterrantino, Rashel $2,690 $3.71
1-715 AD1 1BR + Den (Zinnia K) 847 Hayes, Daelin $2,970 $3.51
1-728 B9 2BR (Cosmos) 1,205 Cancian, Cristina $3,400 $2.82
Source: rent roll (data as of 09/27/2026 04:54 PM EDT). Showing top 15 of 16 leased units. All currently in "Vacant Rented Not Ready" status (signed but not moved in).

Financial Performance

YTD Operating Revenue
$790,831
8 months reported · pre-stabilization (no rent yet)
YTD Total OpEx
$778,398
$97,300 / mo avg
YTD NOI
$12,433
lease-up burn — turns positive once revenue scales
YTD Net Loss
$-72,770
incl. $-85,203 non-operating
Latest month
Aug 2026
Source: Atala Reporting (01.26-06.26)

Monthly P&L

Line itemJan 2026Feb 2026Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026YTD
Operating Revenue$0$1,150$8,200$18,836$85,740$141,929$245,917$289,059$790,831
Operating Expenses:
Property Payroll$7,583$14,396$25,318$46,350$24,474$67,174$64,313$50,511$300,120
Advertising & Marketing$0$3,735$21,899$12,994$19,387$25,746$25,754$29,151$138,667
General & Administrative$594$12,996$8,754$7,363$13,110$9,689$12,265$14,260$79,033
Total Operating Expenses$14,629$41,128$65,972$81,258$113,882$156,912$152,407$152,210$778,398
Net Operating Income (Loss)$-14,629$-39,978$-57,772$-62,422$-28,142$-14,983$93,510$136,849$12,433
Non-Operating Income/(Expense)$-7,800$-10,328$7,265$-1,469$-45,826$-10,841$-13,582$-2,622$-85,203
Net Income / (Loss)$-22,429$-50,306$-50,506$-63,891$-73,968$-25,824$79,928$134,226$-72,770
Source: Atala Reporting (01.26-06.26). Each column = that month's PTD; YTD column = running total from the latest statement.

Monthly OpEx breakdown

Property Payroll Marketing G&A

NOI & Net Loss trend

NOI (loss) Net Income/(Loss)

Actual vs PM Budget vs Owner Proforma

Calendar anchor: Jan 2026 = M1 across all three streams PM Budget: RangeWater Lease-Up M1-M12 Proforma (06/27/25) Owner Proforma: BP v18 P1 MCF (Jan 2026 = col 37 / M30 of model)
Apples-to-apples adjustment: Actual OpEx + NOI in this section include imputed Insurance + Property Taxes at the same monthly rate as the Owner Proforma (RangeWater hasn't booked those costs yet — first tax assessment and insurance billing aren't posted, but they're inevitable). PM Budget's Insurance + Taxes were blank in the M1-M12 file and likewise use the BP's monthly values, so all three streams carry identical T&I. The standalone Monthly P&L table above shows raw actuals as RangeWater reported them. Actual data extends through Aug 2026; budget/proforma lines extend through Dec 2026.

Revenue · monthly

Actual PM Budget Owner Proforma

OpEx · monthly

Actual PM Budget Owner Proforma

NOI · monthly

Actual PM Budget Owner Proforma

Avg leased rent

Actual (rent roll, $2,902) PM Budget (gross potential, $3,346) Owner Proforma (monthly trajectory)
Annualization: sum of last N reported months × (12/N). Budget streams aligned to the same months as actuals (apples-to-apples).
Line item Actual PM Budget Δ vs PM Owner Proforma Δ vs BP
Revenue — — — — —
   Payroll — — — — —
   Repairs & Maintenance — — — — —
   Marketing / Advertising — — — — —
   Contracted Services — — — — —
   Turnover / Make-Ready — — — — —
   Utilities — — — — —
   General & Admin — — — — —
   Management Fee — — — — —
   Replacement Reserves — — — — —
Controllable OpEx — — — — —
Controllable NOI — — — — —
   Insurance — — — — —
   Real Estate Taxes — — — — —
Total Operating Expenses — — — — —
Net Operating Income (NOI) — — — — —
   Debt Service — — — — —
   Non-Operating Income / (Expense) — — — — —
Net Income / (Loss) — — — — —
PM Budget and Actuals share the same Insurance ($411,600/yr) and Real Estate Taxes ($313,702/yr based on 2025 TRIM). Owner Proforma keeps its own (higher) BP-derived T&I. BP doesn't break out controllable categories — payroll/marketing/etc. show "—" for that stream. Debt Service is currently $0 (loan not yet funding). Net Income = NOI − Debt Service + Non-Operating.

Marketing — Aug 2026

Source: RangeWater Strategic Marketing (Rachel Stevenson, Hyly.AI report). · Download full PDF
End of Period Occupancy
40.5%
Budgeted 51.6% · 30-day exposure 46.6%
Next-Period Occupancy Goal
56.00%
319 leads · 80 tours · 37 leases needed

Lead Funnel — Conversion

Window:
Funnel volume by month
Conversion rates by month

Lead Funnel — Volume

Cost per Contact

Top Spend Sources

No data parsed.

Top Lead Sources (by Created Contacts)

No data parsed.

Top Lead Sources (by 1st Toured)

No data parsed.

Recent Updates

  • Initiated final "free" internal email blast campaign with SEM provider
  • Used "fall into savings" messaging, should deploy week of 9/7
  • Insights:
  • Using updated API data, leads & traffic attributed to AI sources is higher than reported in the PMS
  • 6 leads, 2 traffic, 1 gross lease (0 net)
  • Chatgpt credited as the 8th highest referral source for new website users, with engagement rate nearly double benchmark at 83%
  • Key events increased 105% from all sources, indicating high-intent prospects are interested in our product, or that comps began to back down from
  • aggressive Summer spend in August
  • High quality traffic from all sources, all ILS delivered net applications in August
  • Realtor referral fee and/or resident referral fee is not included in total CPLL- 1 net lease attributed from each source
  • Apartment List delivering 1 lease/month on average. Consider reducing PPL (lead volume will decrease dramatically but traffic & leases may not suffer as market softens in Q4)
  • Leads & tours remain steady compared to July despite market softening after back-to-school season. Tour/lease conversion continues to improve

Recommendations

  • N/A- no changes to strategy needed at this time
  • Ongoing recommendation from SEM provider to increase investment in top-of-funnel (brand awareness) campaigns, recommending to table this due to August performance
  • End of Period Occupancy: Occupied 40.5% | Budgeted Occupancy: 51.6% | 30 Day Exposure: 46.6%
  • Future Reporting Period Occupancy Goal: 56% (319 Leads, 80 Tours, 37 Leases)
  • Monthly Marketing-ReviewAtala Apartments (5) - August 2026
Refreshed monthly. Going forward Rachel will add: 30/month leasing goal, denial ratio, and lead/tour & tour/lease conversion ratios. Costar photos & virtual tours pending addition to the gallery; SEO/GEO opportunities to follow.

Concessions

Source: Entrata "Atala Concession Burn Off" · data as of 05/13/2026 · 2026-05-13__Atala Concession Burn Off 05132026.xlsx
Total Concessions Committed
$193,571
across 34 leases · $5,693 avg per lease
Burned Off So Far
$5,308
2.7% of total · already hit P&L
Remaining to Burn
$188,263
future rent reductions over remaining lease terms
Recurring vs One-Time
$44,100 / $149,471
22.8% recurring · 77.2% one-time
Read: One-time concessions ($149,471, 77.2% of total) hit revenue at move-in. Recurring concessions ($44,100, 22.8%) amortize monthly over each lease term — so $-108/mo per impacted lease is the rough hit, but the actual monthly burn depends on lease start dates. $5,308 has already burned off (2.7% of the program).

By Lease Status

Status Leases Total Concession Remaining Burned
Applicant 5 $24,580 $24,580 $0
Future 15 $79,551 $79,551 $0
Current 14 $89,440 $84,133 $5,308

Top Concessions (sorted by total $)

Unit Resident Status Move-In Term Total $ Remaining $ Breakdown
1-206 Ramos, Maggie Current 2026-04-25 12 months $22,017 $18,795 $22,017 recurring
1-106 Ramirez, Eric Future 2026-05-28 15 months $9,931 $9,931 $5,153 recurring + $4,778 one-time
1-237 Cordoba, Paola Current 2026-04-24 12 months $9,880 $8,400 $9,880 recurring
1-425 Manzanares, Giselle Future 2026-05-28 15 months $8,220 $8,220 $8,220 one-time
1-806 Gonzalez, Lloyd Current 2026-05-09 7 months $7,874 $7,330 $7,874 one-time
1-606 Obregon, Edgardo Current 2026-05-05 15 months $7,322 $7,310 $7,322 one-time
1-207 Rivera, Linette Future 2026-06-05 15 months $7,050 $7,050 $7,050 recurring
1-704 Tortolani, Gaetano Future 2026-07-24 15 months $6,720 $6,720 $6,720 one-time
1-105 Pena, Abraham Applicant 2026-06-19 13 months $5,590 $5,590 $5,590 one-time
1-215 Serrano Aguilar, Claudia Current 2026-05-01 13 months $5,520 $5,520 $5,520 one-time
1-505 Hernandez Franceschi, Arnaldo Future 2026-07-10 15 months $5,460 $5,460 $5,460 one-time
1-807 Garcia, Marisel Current 2026-05-01 15 months $5,415 $5,415 $5,415 one-time
1-730 Guzman, Daniel Future 2026-06-11 15 months $5,400 $5,400 $5,400 one-time
1-607 Grullon, Joel Future 2026-05-25 12 months $5,325 $5,325 $5,325 one-time
1-218 Rosado, Grace Future 2026-05-25 12 months $5,318 $5,318 $5,318 one-time
1-234 Casas, David Applicant 2026-07-20 15 months $5,205 $5,205 $5,205 one-time
1-434 Reiche, Ryan Applicant 2026-07-06 15 months $5,180 $5,180 $5,180 one-time
1-413 Goncalves, Andreina Current 2026-05-11 12 months $5,093 $5,093 $5,093 one-time
1-324 Patel, Dipeshkumar Applicant 2026-05-25 13 months $5,080 $5,080 $5,080 one-time
1-213 santacruz quiroga, Ruben Future 2026-05-26 15 months $5,070 $5,070 $5,070 one-time
Showing top 20 of 34 leases with concessions. Current = moved in. Future = signed, scheduled to move in. Applicant = in approval pipeline.